Marketing Your Counseling Practice

Now you can simply and easily attract new clients into your private practice with these proven strategies.

Best yet, there are no icky, sales-y marketing tactics because you choose marketing activities best suited for your personality. Before you know it, your phone will be ringing with new prospects.


Dear Therapist Friend,

Yesterday, a therapist, Becca, called me. Maybe you can relate to her story.

“I really need more clients. I’ve tried some marketing but nothing is working.”

Becca had tried going to networking meetings but as an introvert felt out of place. She tried giving some community lectures but no audience members became clients. She was in the process of hiring an expensive web designer and said “This better work. It is my last hope!”

This hurts my heart and I hear this all too often: “Marketing feels uncomfortable and doesn’t work for me anyway.”


Therapists with an entrepreneurial spirit often choose to open a private practice. Yet without any formal marketing or client attraction training, they are left to spend a fortune trying activities such as sending letters to doctors, creating expensive brochures or visiting huge networking meetings while not getting the results they want (the phone ringing with new, motivated clients.) Worse is that many of them are doing what their mentors suggested or that they read in a marketing book and not getting the same results.

It can lead some therapists to worry if they might have to close their doors.

It is not your fault.

First of all, your graduate program trained you in clinical skills, not in building a practice. This means you are probably very good at keeping clients but I understand if you are left wondering how to get them in your door in the first place.

Second, there are many marketing programs and gurus out there. How do you know what is right for you? Sure, some are great but many are ‘one-size-fits-all’ systems that recommend the same marketing strategies for everyone. They don’t take into account your unique personality and what might work best for you.

That is why I created the How To Build Your Full & Rewarding Private Practice: The Be A Wealthy Therapist Self-Study Course. This self-study course is complete with step-by-step instructions to help you choose and implement the right marketing activities based on your marketing personality type, your market, and your community.

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Casey's home study program was all I needed to build an overflowing practice with a waitlist! In less than four months, I went from 5-10 clients per week up to 30 (I've since cut back and work from 9-3 pm). More importantly, I also needed to build a practice that suited my life and I now have clients who are happy to come see me when I'm available while my children are at school! I can't thank Casey enough for all that she's done for me, my family and my clients (who can now find me and get the help that they need).

—Christine Korol, PhD
Registered Psychologist

How To Build Your Full & Rewarding Private Practice:
The Be A Wealthy Therapist Self-Study Course

Order Your Copy Now »

If you are searching for an approach to:

  • Attract new clients to your business regularly
  • Increase your income
  • Create new referral relationships with ease – even if you are a flat-out introvert
  • Discover marketing activities that are best suited for your personality
  • Save time by focusing on what works

Then, the How To Build Your Full and Rewarding Private Practice: The Be A Wealthy Therapist Self-Study Course is exactly what you’ve been looking for.


But first, why should you listen to me?

Because a while back I was exactly where you are now.

I was a newly licensed therapist who was on-fire about having a business where I helped people. After the euphoria of opening the office, I realized my phone was just not ringing. Bills began to pile up and in desperation I started paying for print ads in church bulletins. Then I sent out letters to doctors and tried speaking at various venues.

With money going out and no money coming it, I was really getting scared. My house was almost in foreclosure and when I finally looked at it, I was over $45,000 in debt. When I first said that number out loud, I realized I’d had enough. I wanted to help people but I didn’t feel called to poverty. So I realized I’d better learn more about marketing and business building.

It didn’t happen over night but the more I learned, the more I tested, the more I discovered what worked. And worked it did. My practice went from over $45,000 in debt to 6-figures with a waiting list.

But that’s not the best part.

The best part is that I was able to take what I learned and teach my therapist colleagues. Soon they too were filling their appointment books. And then I started helping therapists all over the world.

Recognizes they are worthy of being paid well.What I’ve discovered is that each of us is different and marketing works when each private practitioner does four things:

  1. Accepts that marketing is a fact of business.
  2. Chooses thoughtfully the marketing activities that feel the most comfortable
  3. Does consistent and focusing action following a plan.

I created a marketing process that is systematic and at the same time designed like a buffet – to take all tastes and personalities into account.

Once I had the system, I walked my individual clients through it and witnessed their success.

Quickly I realized that I couldn’t teach this only to my one-on-one coaching clients and at the same time help all the therapists that were struggling to attract clients. That is because, first, not everyone is able to afford my consulting fees especially when starting to build their practice. Also, there simply isn’t enough time in the day to teach this to everyone who needs it.

That is why I created the How To Build Your Full and Rewarding Private Practice: The Be a Wealthy Therapist Self-Study Course. In it we explore how to make friends with money and how to talk about what you do in a way that makes people curious. I discuss the four marketing personality types and then give implementation steps for 17 different marketing activities. (Don’t worry – you don’t do all 17 – just the ones that fit with your authentic personality.)

The strategies in this course are designed to work regardless of where in the world you are practicing. The only requirement is that you want to attract clients and are willing to take action. If you aren’t interested in attracting more clients, then this isn’t for you.


Finally, a personalized system to take you by the hand and show you how to get more referrals and more clients.

I divided this course into 8 Key, Universal Strategies:

  1. Create your vision. (Decide what wealthy means to you.)
  2. Resolve those old issues of money and worth quickly.
  3. Determine your unique wisdom and gifts to clients.
  4. Consider specializing. (Go deep into the magic of a niche.)
  5. Talk about your wisdom so that people say, “I want that!”
  6. Create a marketing plan that uses your gifts and that works!
  7. Track your efforts and your money.
  8. Take time off and love your life.

Each strategy contains teaching points, exercises and coaching questions to help you gain forward traction towards your goals.


You’ll discover how to:

  • Use “bridge beliefs” to resolve those old issues of money and worth quickly so you can increase your income, reduce your frustrations, and even reduce your hours worked if you like!
  • Set and negotiate your fee so you get paid easily, happily and well.
  • Get past the fear and dread of marketing so that you get to a place of excitement about letting people know what you do!
  • Identify your ideal clients so that you will know how to market to them!
  • Decide that you will choose your clients rather than them choosing you so that you have a case load that energies and excites you. (And pays you well!)
  • Apply a formula for a dynamite response when someone asks “What do you do for a living?” so prospects and referral sources will be asking if you have room for them in your schedule!
  • Avoid the “binge” cycle of marketing so you produce a steady stream of new clients—month after month.
  • Respond effectively when the prospect asks “Do you have a sliding fee scale?”
  • Implement a technique that helped me to acquire 14 clients from just one community presentation.
  • Develop an effective marketing plan (from 17 different marketing activities) that fits your marketing personality type. You’ll create the schedule and know exactly what to do to get your phone ringing!
  • Keep in touch with referral sources and prospects so that your name is the one that comes to mind when they want a therapist.
  • Track your efforts and your money so that you know which efforts will keep that phone ringing and avoid those that zap your energy and wallet.

This course isn’t pie-in-the-sky theory or from someone who has never really built a practice or helped thousands build theirs. It contains practical, proven strategies with specific action steps to help you get started building the therapy practice you’ve always wanted.

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I’m in the wonderful position of having more clients than I have time to see, thanks to Casey’s teachings. If you’re going to work at it, you might as well work at it with techniques that I know work very well! I highly recommend you study — and DO — everything she says! Thanks, Casey — My cup runneth over!

—Ken Howard, LCSW

How To Build Your Full & Rewarding Private Practice:
The Be A Wealthy Therapist Self-Study Course

Order Your Copy Now »

But what if the idea of marketing gives you the willies?

Then guess what? This course is just right for you. Some people see marketing their practice as ‘selling’ themselves or their services. (And yes that does feel rather unpleasant.) But I see it as a community service. There are people in your community in pain who need you. Please don’t keep yourself a secret any longer. Marketing your practice helps them to find you. It truly is a service to the community.

 And that is not all.

This program comes with several audio and video recordings designed to help you take these concepts and implement them so that you get the best results for your time, effort, and money.

The best part is that when you purchase, you will have immediate access because this entire program can be downloaded to your computer. You can dive into the materials today and get started!

How To Build Your Full & Rewarding Private Practice:
The Be A Wealthy Therapist Self-Study Course

Order Your Copy Now »

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Casey Truffo is my hero. I followed the talk outline, the script for if people asked if I take insurance, came off insurance panels, and followed ALL of her advice, even some that I thought would never work (it always did). I always joke that I every dollar that I’ve made has been because of Casey….but, it’s probably no joke!

—Cheri Flake, LCSW

So I bet you are wondering how much this is going to cost.

If you implement even 5 of the strategies in this course, I have no doubt that you can bring in 1 to 10 (or even more) new clients. How much is that in increased income to you. A thousand dollars? Ten thousand dollars?

But I know what it is like when cash flow is tight. You can now get immediate access to this course for 2 payments of $99. One payment today and one payment in 30 days.

Let me make it easy for you.

I want you to be totally confident in this offer and eliminate all possible risk. This is a completely guaranteed, money back offer to you. I believe that you will love this program. But you have every right to be skeptical.

So I am making sure you have a rock solid 100% 30-day money back guarantee.

Review the materials for 30 days and if you don’t find at least three new strategies for promoting your practice I will gladly refund your investment – no questions asked. Just send us an email explaining that you did not find at least three strategies you could implement and we will refund 100% of your investment.

After all, I just want happy customers. And I am aware that not every program is a match for every therapist.

(If you purchased a printed copy and wish to return in within 30 days, please call 949.309.2590 for your authorization number prior to returning this product.)

Where do you want your practice to be in a year?

Whether or not you decide to order this program is up to you. But I want you to think about the goals you have for your private practice.

Then ask yourself: “What will happen if I keep doing what I have been doing? How much will it cost me to keep doing things the way I have?”

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When I hired Casey, my biggest objective was to get more clients.

Working with Casey, I have seen amazing results. This past December, I earned the most I've ever earned in a December - including one where I had an additional part time job!

—ZORA L. KOLKEY, M.A., M.S.S.W.
http://www.therapywithzora.com

When you think about it, you might decide you can’t afford NOT to invest in the step-by-step system designed to get your phone ringing.

Yes, Casey I am tired of waiting and tired of trying strategies that don’t work or that feel tacky. I am ready to find authentic marketing strategies so I can get my phone ringing and fulfill my mission!

I want to download the How To Build Your Full and Rewarding Private Practice Program now and get started. And I understand I am protected by your 30-day, 100% money back guarantee.

How To Build Your Full & Rewarding Private Practice: Self-Study Course

Instant Download – Digital Version

2 monthly installments of $99 – one now and one in 30 days

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It is time. Let me help.

I want you to be successful in this mission of yours.
I am holding the vision for you.

Love and blessings,
Casey Truffo

PS. Waiting for the phone to ring with a potential client can be excruciating. And doing marketing activities that feel inauthentic is a waste of time. You won’t find a more detailed tool to show you exactly what to do to market your counseling practice. Let’s get started now.

How To Build Your Full & Rewarding Private Practice:
The Be A Wealthy Therapist Self-Study Course

Order Your Copy Now »